Weird Holidays and How They Can Benefit Your Platform

By Megan Burkhart, a professional writing student at Taylor University

Every day is a holiday. No, but seriously, there are holidays every single day of the year, even if you don’t get the day off for it. There’s National Talk Like a Pirate Day (September 19th), Caps Lock Day (October 22nd), Hug a Sheep Day (October 27th), Nachos Day (November 6th), and Spicy Guacamole Day (November 14th), just to name a few.

Yes, many of these sound ridiculous and absurd, but people love it. And not every holiday is as random as these. In fact, there a plenty of holidays related to authors, writing, and books that you never knew existed. I certainly didn’t. And once you know about them, why not use them to your advantage and engage with your readers?

Here’s a list of upcoming holidays and how you can use them to boost your platform:

International Read an eBook Day: September 18th (third Tuesday of September)

Read an eBook today or recommend one of your favorites on your social media accounts. Try to recommend one that’s in your genre, so your audience will be interested. Definitely open it up to comments and ask your audience what their favorite eBooks are.

Punctuation Day: September 24th

 Break out the grammar jokes and the memes today! Give your readers a laugh because we’ve all seen terrible grammar. Remind people why good grammar is so important.

World Dream Day and Comic Book Day: September 25th

You can hit two for one with this one. Share your writing dreams with your followers and invite them to share what their dreams are. If you also happen to be a comic book lover, post an artsy picture on Instagram of one of your favorites.

International Podcast Day: September 30th

If you don’t already listen to podcasts, you should! There are so many writing podcasts out there that can help you learn new things about your craft, marketing, and building better platform. Share your favorite podcast with your followers today.

September as a whole is Read a New Book Month. As writers, it’s a given that we’re also readers. Share a new book you read this month or recommend one that’s on your to-read list. This is a great way to engage with your fellow book loving audience.

This list is by no means comprehensive. There’s still eleven other months of the year, and you don’t have to strictly do writing or reading related holidays. Find holidays your audience can connect with. For this post I used It’s a lot of fun to browse what’s out there.

Make platform building enjoyable with fresh content. When the creativity is running low, find a weird holiday to celebrate. Better yet, plan ahead and create a calendar with specific holidays you can use that tie into the content you provide. Platform is a discipline, and it will only grow if you put in the time.

And to save you a little time, I already looked up today’s holiday: Happy Make Your Bed Day! Now get out of bed and write!

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